Know Festival
Diciplines
Visual identity
Logo design
Communication concept
Visual identity
Logo design
Communication concept
Role
Scool project
Scool project
Year
2019
2019
Know Festival is a festival made by and for Norwegian Artists, known as well as unknown.
The festival is providing the more unknown artist with a platform to learn, be seen, and to get to know the Norwegian music industry.
The concept builds on the verb «to know» which means to get acquainted with through observation. The observation part gets communicated through the set of eyes looking at you, as well as at the festival it self.
The logo draws links to tribal symbolism, which is a way of communicating the feeling of community.
All the elements of the logo points in different directions, as a way of highlighting differences, and individuality. A common meeting ground, a place where people can get to know through observation and experience. Focusing on the good relationships, and having each other's backs.
Colours are light, colourful and makes for great colour combinations to make it youthful, warm and cool.
They represent fun, playfulness, and have associations to the feeling of summer.
They represent fun, playfulness, and have associations to the feeling of summer.
